As if summoned up by one of my comments in the Blue Moon post, recalling an incident where a barman nearly served a bottle of beer over ice, a press release for Liefman's Fruit Beer plops into my inbox.
When Duvel Moortgat rescued Liefman's, I expressed an opinion that Liefman's were probably in safe hands. They messed around a bit with the fruit beers, producing a saccharine fluff-fest of a beer, of which one of its chief merits appeared to be that it contains only 99 calories. Now the suggestion is to serve it over ice, to make a cool refreshing summer drink.
Am I being too grumpy about this or is this just a harmless bit of summer fun? If I think that serving a wheat beer with a slice of orange in it is OK, then who am I to complain that serving a saccharine sweetened fruit beer over ice is a step too far? Should anything and everything be acceptable in the quest to get more people drinking beer, or is there a line that can be easily drawn, that we can point to and say "No, THAT is too far"? And which side of the line does this fall?