I only mention this because when I looked at the label to this beer - a flaming wooden firkin - my immediate thought was: "Damn, that would make an excellent tattoo". Not that I'll ever get it done, but it was a surprisingly powerful reaction.
Captain Lawrence Imperial IPA is a big beer, but surprisingly restrained. There a good, woody, piney, tropical-fruity hop character to the nose, and a faint hint of something that I struggle to grasp in the video - something pungently spicy, but earthy at the same time. On the palate, the 8%abv is hidden very well - there's a faint warmth on the gums and in the throat, and a telltale alcohol slickness to the swallow - but otherwise, this beer qualifies for the "ruinously drinkable" description. The pale malt on the palate offers a big, chewy sweetness in the mouth that is neatly counterbalanced as the bitterness kicks in after the swallow. It's a class act, and although it doesn't pack the absurd levels of dry-hop character that (for example) the new recipe Punk IPA does, this actually enhances the experience for me, giving it a smooth drinkability rather than a shrill, attention grabbing shriek.