Thursday, 14 November 2013

What BeerRitz Did Next.

It's been quite a year for the many-tentacled beast covered by the obligatory punning name that is BeerRitz. At least, I think it's a pun - what the hell does BeerRitz even mean? Is it a clash between everyday - beer - and high-falutin' - The Ritz? Is it meant to allude to the chi-chi Mediterranean resort of Biarritz? I've no idea.

Anyway, as I say, it's been quite a year for BeerRitz. Not only has it had a major refurb (lovingly documented by 'Ritz stalwart Ghost Drinker), but we also made the shortlist for the Observer Food Monthly 2013 Awards in the online category (we're right at the bottom of the page). I guess this is technically for the webshop, but we know that a lot of our loyal customers at the walk-in bricks-and-mortar shop in Headingley also voted for us, so thanks to everyone who took the time to vote.

To round off a mammoth year, we've today just had a visit from the roving judge for the Drinks Retailing Awards (basically, the Oscars of drinks retailing, if you can imagine such a thing). We're delighted to announce that we've been shortlisted as a finalist in the Independent Beer Retailing category, along with the incumbent champions Real Ale in Twickenham and Stirchley Wines & Spirits in Birmingham.

Looking through the trophy cabinet, it's interesting to note that we won this very same award back in 2003, and so there would be a very pleasing symmetry to win it again a decade later. Like all significant events, it's hard not to look back and see what has changed in that time. The main thing really is the breweries that have sprung up since then, who we now have close relationships with: Bristol Beer Factory (2004), Thornbridge (2005), Hardknott (2005), BrewDog (2007), Arbor Ales (2007), Buxton (2009), Ilkley (2009), Kernel (2009), Magic Rock (2011), Beavertown (2012) - anyway, you get the general gist of what I'm saying.

The awards are given out at an absurdly decadent event in early February 2014 (like, bottles of whisky on the table decadent) at The Dorchester Hotel in that there London, and in true awards ceremony style, nobody finds out what the results are until the envelope is opened. Watch this space for more info around the time, and thanks again for all of your support over the years. LOVE YOU XXX

(The picture is of me on the morning after the night before, in 2004. And no, I didn't steal the robe)


  1. Biarritz is on the Atlantic, you fucking amateur.

    1. You're right, I'm an amateur in the truest sense of the word, in that I FUCKING LAAHHHVE IT.

    2. It's always cute when The Trade deny they're actually The Trade.

      You keep doing that thing you do.

    3. I appear in a book index, have had my face on a tote bag, and have even appeared on someone's birthday card - I think my cover might be well and truly blown.

  2. Biarritz not a very good rugby team though. Not enough Welshmen (Welsh rugby joke there).

  3. Replies
    1. Can you believe that's what 10 years does to a man?!


Sorry about the word verification - the blog was getting spammed to bits.