Wednesday, 6 January 2010
Right Here, Right Now
Beer geeks (and I include myself in that non-derogatory term) will be delighted by the news that Vertical Drinks (their Facebook group is here) have just become UK importers for Delaware-based Dogfish Head, producers of many celebrated beers including their 90 Minute IPA, one of the classics of the Double IPA style.
Flying Dog also seem to be on a roll at the moment, with some of their more unusual offerings landing in Europe yesterday, including Raging Bitch (terrible name, great beer). Stone are musing about opening a brewery in Europe. BrewDog are building a reputation (and a deservedly successful business) on unashamedly bold, American-inspired ales.
This is great, but I wonder, does it take some of the magic out of beer geekery? Mark Dredge is talking about his forthcoming beer trip, and in fact it's something that I am (or rather, was) hoping to do next summer. To me, it makes sense going to the source and drinking these beers in their natural habitat. But having them easily available in the UK? Doesn't having these beers dropped in your lap take some of the shine out of it? Do these beers speak of a place and an ethos if you can mail-order them to your door, or go and buy them in Tescos?