I've written a piece about Guinness for the Independent. It's an appreciation of a brand in decline, and you can see it here, and it partners a more general article about Guinness' decline - you can see that here. It was supposed to go into the print edition of the paper today, but I've been told that space has been squeezed to give coverage of the returning England football team. That's a shame, but at least it gives me yet another reason to be ambivalent towards the beautiful game.
As I was writing the Guinness piece, I chatted with my partner, and she told me that she used to drink Guinness with a shot of Tia Maria in it*. Apparently delicious, but ruinously expensive. And as I was trying to remember the last time I drank a pint of Guinness, I realised that it was probably years, and I'd had it with a shout of bourbon in it. Maybe that's the way forward for Diageo - market a series of pre-mixed spirit-enhanced Guinness editions. They certainly have a broad enough spirit portfolio to make that an easy option.
* you're right - she's a keeper.