Showing posts with label exclusivity. Show all posts
Showing posts with label exclusivity. Show all posts

Thursday, 20 January 2011

The Meantime College Beer Club

OK, I'll admit that I'm skating on thin ice here. Not only is it a beer so unspeakably rare that it is numbered 74/100, but I actually don't even open it. The reason for that is that its best before date is December 25th, 2023. I know that this is going to be a stupendous beer, but maybe I can leave it in the bottle for a few years yet? I've put a poll on the blog here, so that you can decide what happens. If you want me to commit infanticide on this beer, I will. If you want me to keep it and open it in the future, I'll do that. Just cast your vote.

The Meantime College Beer Club is quite an undertaking. The beers will be, in their words, "wood aged beers, historic beer styles from previous centuries, recreations of lost recipes, plus, of course, the kinds of innovatie new brews upon which Meantime has built a world-wide reputation". I can't pretend that it's not an exclusive club - £350 for 24 bottles of beer is a fair old whack of cash - but what you'll get for that are a series of never-to-be-repeated slices of brewing history.

I'm just as curious as you to find out what the beer is like, although there is also part of me that will have no trouble at all stashing this in the cellar for a few years. It seems a shame not to pop the cork and sample what is, according to Meantime's Peter Haydon "liquid Christmas cake". But equally, bottled beers like this need at least a year or two to settle down and find their equilibrium. So I've put a poll just to the left of this post, below my profile - you get to decide what happens to this beer.

For me, it's a win-win scenario - I'm going to drink this beer at some point, whether it's next month or in 5 years. The question is, what do YOU want me to do?







Wednesday, 6 January 2010

Right Here, Right Now

Stuart Ross of Crown Brewery enjoying some at-seat service on the way home from the GBBF 2009
Beer geeks (and I include myself in that non-derogatory term) will be delighted by the news that Vertical Drinks (their Facebook group is here) have just become UK importers for Delaware-based Dogfish Head, producers of many celebrated beers including their 90 Minute IPA, one of the classics of the Double IPA style.

Flying Dog also seem to be on a roll at the moment, with some of their more unusual offerings landing in Europe yesterday, including Raging Bitch (terrible name, great beer). Stone are musing about opening a brewery in Europe. BrewDog are building a reputation (and a deservedly successful business) on unashamedly bold, American-inspired ales.

This is great, but I wonder, does it take some of the magic out of beer geekery? Mark Dredge is talking about his forthcoming beer trip, and in fact it's something that I am (or rather, was) hoping to do next summer. To me, it makes sense going to the source and drinking these beers in their natural habitat. But having them easily available in the UK? Doesn't having these beers dropped in your lap take some of the shine out of it? Do these beers speak of a place and an ethos if you can mail-order them to your door, or go and buy them in Tescos?